Understanding sustainable product design requires more than a theoretical discussion; it demands a closer look at how organizations actively plan and execute these processes in real-world scenarios. This session will feature illustrative case studies from a diverse range of industries, offering insights into the practical applications of sustainable product design principles. It will showcase industrial examples that bridge the gap between philosophy and practice, and participants will hear directly from experts involved in these transformative processes, gaining actionable knowledge on designing products that balance environmental responsibility with functional and market success.